Purchasing Universe Study - Positioning - Brand Identity - Store concept - Communication Strategy - Various creative developments - …
In 2015, after 10 years of business, the founders of BI'OK decided to give their brand a new dimension. The opportunity to open a new store in Grez-Doiceau and the desire to completely remodel the Thorembais store had triggered a fundamental rethink. What do our customers really want? What is our real positioning? Does our brand identity truly reflect our DNA? Are we communicating in the right way?
We supported Bi'OK at different levels, starting with a Purchasing Universe study which enabled us to understand shoppers' real expectations of the brand, their purchasing behaviour and to highlight the potential drivers for attracting new customers. We then held a workshop where we worked on defining (and redefining) the brand positioning. We created the new brand identity and translated it into a unique store concept. Today, our role continues in the form of developing new store concepts and online and offline communication media.
Intelligence & Strategy - Concept & Design - Communication