Shopper study - Positioning - Store concept (layout plans, circuits, ILV, ...)
To create a brand-new concept in the heart of Brussels where press products, a coffee shop, a restaurant and a work space can be found in the same location, thus offering an all-in-one solution to the inhabitants of the centre of Brussels or those working there. The main challenge was to keep the identity codes of each business, to link them together and offer a unique shopping experience.
After a Shopper study that identified the key behaviours and expectations of Shoppers, Carré Associates assisted Ubiway in developing a "Shop in the Shop" concept that integrates the identity codes of each business. We were involved in the company's implementation plans, its organisation by business line and the structuring of its offer. We have worked on the overall marking and specific signage. The decoration work made it possible to provide the location with a sense of coherence and conviviality. The result is a convenience store that meets both the expectations of "on-the-go" visitors, who are looking for efficiency and convenience, as well as those of "take time" shoppers, with a friendly and welcoming restaurant area seating around fifty people. The space is equipped with sockets and Wi-Fi access, ... like a co-working space allowing you to sit down to work.
Intelligence & Strategy - Concept & Design - Communication