> Since 2015

> Activities

Purchasing Universe study and potentiality study - Positioning - Brand Identity - Store concepts (layout plans, customer path, signage, etc.) - Product/service/price strategy - Communication Plan - Development of communication tools and support - ...

> The Challenge

Carré Associates supported Medi-Market throughout the entire process of creating their new brand. This notably resulted in a potentiality study, which enabled us to understand what buyer' expectations were for this type of brand. Together we defined the business model and the distinctive positioning to make this project a commercial reality. Carré was responsible for creating the entire visual identity. This visual identity has been translated into store concepts and all other creative developments (e.g. brand communication and promotion tools)

> The Response

After a Shopper study that identified the key behaviours and expectations of Shoppers, Carré Associates assisted Ubiway in developing a "Shop in the Shop" concept that integrates the identity codes of each business. We were involved in the company's implementation plans, its organisation by business line and the structuring of its offer. We have worked on the overall marking and specific signage. The decoration work made it possible to provide the location with a sense of coherence and conviviality. The result is a convenience store that meets both the expectations of "on-the-go" visitors, who are looking for efficiency and convenience, as well as those of "take time" shoppers, with a friendly and welcoming restaurant area seating around fifty people. The space is equipped with sockets and Wi-Fi access, ... like a co-working space allowing you to sit down to work.

> Categories

Intelligence & Strategy - Concept & Design - Communication

Étude de potentialité, Identité de marque, Identité visuelle, Positionnement